In Partnership With


FET, JM Wood Auction Announce Partnership


ForesTree Equipment Trader (FET), the premier online platform for buying and selling quality pre-owned forestry equipment and more, is now partnering with JM Wood Auction Co., the South’s leader in pre-owned forestry equipment auctions and appraisals.

JM Wood is providing auction results data for all forestry equipment it sells to FET, which is posting the data on its web site, Auction results are accessible in several ways, including as a database searchable by such criteria as year, make, model and selling price range.

“We are really excited about our partnership with ForesTree Equipment Trader,” says JM Wood President Bryant Wood. “The people at Hatton-Brown have always been committed to promoting our industry and we look forward to working closer with them going forward.”

Hatton-Brown owns FET, along with several trade magazines, including Southern Loggin’ Times and Timber Harvesting.


Machine Upkeep Archive: Maintaining Logging Roads


Machine Upkeep articles are taken from the archives of Southern Loggin’ Times.

By: Cliff Caudill, Product Marketing Manager, John Deere

You probably know that there are a couple of reality shows on TV about logging. If you have seen the shows, then you probably remember chuckling (or sympathizing) during episodes where a trucker—usually a rookie—gets a full load bogged down in a poorly maintained section of logging road. Of course, this is followed by many bleeped-out profanities.

But rookie or not, anyone who has worked in the woods knows how important a properly maintained logging road is, or how life-threatening a poorly maintained one can be. Ignoring road maintenance means you are heading down a path that will require road reconstruction. Here is something to ponder: An estimate of typical costs (not site specific) for road grading is approximately $300 to $2,500 per mile, while clearing an area for a new road can cost upwards of $4,000 to $7,000 per mile. By following a proper road maintenance regime you can conserve cash flow and minimize damage to local water and soil resources.

Your first step is to get a detailed maintenance plan in place. Know your land and road systems. Get out a topographical map of your property or aerial photos, if possible. Ask yourself: How many miles of road do I currently manage? Where are the culverts, bridges, streams and steeper terrain? Have an employee drive around the property to assess trouble areas, i.e., places susceptible to slump, or places where water drainage has obviously had an impact. This type of assessment could be done on a monthly basis to ensure action is taken before the problem becomes an expensive one. If possible, you should inspect roads and culverts around current cutting operations more frequently. Sometimes the maintenance is as simple as getting out a shovel and clearing a blocked culvert and other times the required action may be to bring in a motor grader.


TEAM Safe Trucking To Meet February 9


By: DK Knight, Co-Publisher and Executive Editor, Hatton-Brown Publishers, Inc.

Organizers and supporters of TEAM Safe Trucking (TST) will gather in Myrtle Beach, SC February 9 to discuss the initiative’s 2016 progress and to address ways to accelerate additional progress going forward. The meeting, which begins at 1 p.m. is open to anyone interested in helping make log/chip trucking safer, more accountable and professional.

TST recently launched a work-in-progress web site ( and has streamlined internal communications and committee responsibilities to get more done in a tighter time frame, according to TEAM Leader Jimmie Locklear (910-733-3300).

The meeting will take place at the DoubleTree by Hilton Resort Myrtle Beach Oceanfront. This is the same hotel hosting the annual meeting of the South Carolina Timber Producers Association on February 10-12.

The Day Before Christmas, A Loggers Tale


By: Wendy Farrand

T’was the DAY before Christmas, when all through the woods,
Not a creature was stirring, all asleep like they should.
The skidders were parked on the landing with care,
In hopes that their operators soon would be there.

The cutters were nestled all snug in their beds,
While visions of tall timber danced in their heads.
I kissed Ma in her kerchief, and donned my skullcap
Then headed to the jobsite, and not for a nap!

When I arrived on the landing, there arose such a clatter,
I sprang from my cab to see what was the matter!
Away to the hardwood, I flew like a flash.
Then I turned on a dime, and fell onto my Ash.

The sun on the crest of the new-fallen snow,
Made me feel I was dreaming with nowhere to go,
When all of a sudden what should I see,
A right jolly old elf peering out from a tree!



Reflecting On 2016, Looking Ahead

By: Jari Mennala, Director, John Deere Forestry Sales & Marketing, U.S., Canada, and Latin America


As the end of 2016 approaches, let’s reflect on the past 12 months and consider how to prepare for the year ahead. As we have addressed in our columns throughout the year, loggers are facing more challenges than ever, from dealing with increasing market pressure to managing employee recruitment and retention.

The multitude of challenges requires loggers to be smart and to adapt to constant changes in the industry. The modern logger doesn’t ignore the past—it helped shape who they are as a business owner—but combines years of experience with new innovations and business strategies to prepare for a successful future.

Cultivate Employees—It is widely known that one of the biggest challenges loggers face is finding good, reliable operators. As more loggers age out of the profession, there are not enough young employees willing and prepared to take over. It is important for the logging industry to not only acknowledge the problem, but also take steps to recruit and train a new generation of employees.

Loggers need to take action to recruit new employees. Consider getting involved with local organizations and work with trade schools to help educate students who may have not considered a career in logging. When new employees are hired, focus on cultivating those employees. Clearly define your expectations and invest in educational opportunities to ensure your workers are not only prepped for the job but also are growing on a professional level.



TEAM Safe Trucking Is Moving Ahead

By: DK Knight, Co-Publisher and Executive Editor, Hatton-Brown Publishers, Inc.


TEAM Safe Trucking (TST), a broad-based, non-profit volunteer group seeking to elevate the standard and performance of the American forest industry’s transportation sector, is moving ahead with its ambitious agenda, according to organizers, who met in early fall to review the progress of TST and to tweak its priorities.

The group launched a web site ( in October. The web site is being populated with information and tools designed to help TST reach its objective. Its emerging safety-focused program will embrace awareness and education; driver training, skillset improvement, motivation and recruitment; fleet best management practices; and public image enhancement.

The organization expects to expand its program nationwide as it secures additional funding through donations from stakeholders and through grants. At least 10 companies and associations have contributed funds to TST. As well, Virginia Tech University has committed funds and a graduate student to conduct log/chip truck accident research, which is just beginning. The study will help guide TST’s work going forward.

Organizers consist of logging companies, log trucking entities, wood fiber suppliers, paper/wood products manufacturers, insurance companies, and logging and forestry association representatives.



Recruiting And Retaining Quality Employees

By: Jari Mennala, Director, John Deere Forestry Sales & Marketing, U.S., Canada, and Latin America


Loggers face difficult challenges at every turn. From mill quotas to fuel costs and other business expenses, it is vital for logging operations to be efficient to ensure that they can meet demands and keep cash flowing. However, one of the toughest obstacles loggers face worldwide is recruiting and retaining quality employees. Due to increases in environmental and productivity demands, it is vital to have a skilled and competent workforce.

As much of the logging population continues to age, it is more important than ever that loggers take the necessary steps to recruit, cultivate and retain high-quality employees, particularly since there is a lack of younger people entering the industry. While human resources may seem simple, this is a complex role. However, loggers can still create a robust program that can help them get a leg up in the battle of finding and retaining the right employees.

Employee recruitment can be a difficult challenge for loggers. Skilled workers are vital to a business’ success, but there is a limited pool of experienced candidates to pull from. It is important for you to cultivate employees, starting in high school. Become an active part of your community, helping to garner interest in logging from young people. Because logging is an “invisible business,” many people do not understand what it is. Education is key to helping recruit new employees.

Once new employees are hired, it is important to set standards from day one. It is vital for your company to have an employee handbook that lists expectations, including drug policies, paid time off, holidays and benefits. This handbook provides employee with a clear guide for how they should act as an employee, and gives the employer a standard that they can hold employees to. As a manager, it is important to go over the handbook with employees on their first day, answering any questions and ensuring that the employee fully understands what is expected from them.



Technology And Your Bottom Line

By: Jena Holtberg-Beng, Director, John Deere ForestSight Solutions


Loggers around the world are seeing that the technology used on job sites and forestry equipment, and the data that comes from it, is power—power to plan, make decisions and solve problems in a more efficient way. It’s the gateway into the world of increased productivity. It’s reshaping the forestry industry as loggers are finding big gains in productivity, cost efficiency and fuel economy, to a name a few.

With the data from technology come insights. These insights help loggers optimize machines, job sites, uptime and, ultimately, their bottom line. I talk with customers every day who are just tapping into technology and the potential solutions it can bring to their businesses. Many are realizing how big of a role technology will play in the industry, and seeing a tangible impact on their bottom line. But don’t just take my word for it—learn from your peers who are actively making strides to improve their business through technology.

Optimize Machines—Jack McFarland, owner of McFarland Timber Inc. in Winfield, La., is a logger, state legislator and entrepreneur. He employs people who range from 20 to 50-years-old who are all anxious to get in the seat of equipment with new solutions. The data and information that technology provides enables McFarland to make recommendations and adjustments based on the performance of his machines.

“I can’t control the cost of fuel, but I have a tool that I can utilize that’s going to make me more efficient in my skidding and cutting operations; then I can become better and more efficient as a manager, and as a business owner,” McFarland states. “I believe there’s a great value there being able to control skidding distances and cutting distances—these are all points where you save on fuel.”



Embrace Equipment Maintenance

By: Jason Daly, Global Director, Customer & Product Support, John Deere Construction & Forestry


As the old saying goes, “time is money,” and that certainly rings true in today’s forestry market. Machine uptime is crucial, which is why loggers cannot afford to ignore having a disciplined, structured maintenance program in place for key production machines in their fleet.

Minimizing all possible opportunities for machine failures through maintenance and inspection reduces the overall opportunity for unscheduled downtime, and increases the likelihood of meeting production levels and schedules. In today’s forestry environment, this is not an option; it is a necessity to remain competitive.

The idea of a structured maintenance program is simple—it means performing the required maintenance at the appropriate time and intervals provided by your manufacturer. It also means scheduling the execution of maintenance during times when downtime is less sensitive to production, such as evenings, weekends, or taking advantage of rainy days to further maximize uptime.

Where this idea becomes a challenge is execution. Due to time or cash flow constraints, maintenance is often a second priority to production, but it shouldn’t have to be this way, and the good news is, it doesn’t have to be. With thoughtful machine updates, new technology and dealer support, loggers can feel empowered to worry less about maintenance and focus more on generating revenue.



Hatton-Brown, SLT Launch ForesTree Equipment Trader


Hatton-Brown Publishers, Inc., North America’s leading publisher of forest industry trade publications, in partnership with Southern Loggin’ Times, the continent’s most unique and popular logging magazine, has launched ForesTree Equipment Trader (FET), a first-of-its-kind online service dedicated exclusively to buying, selling and trading pre-owned forestry equipment, components, parts and related services.

ForesTree Equipment Trader is a new, easy to use marketplace that connects buyers and sellers of used forestry machines, attachments, components, and parts; it connects allied service providers with potential customers; and it connects employers with potential employees.

FET is an affordable, effective service for individuals and forestry equipment dealers. It offers several Membership Levels, with options and features that include multiple listings, multiple photos per listing, full product descriptions, videos, company branding, Featured Dealers, website embed codes, and much more. An extensive variety of search criteria is available on ForesTree Equipment Trader, including year, make, model, condition, location, radius, and more. (more…)

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